The original Parle company balkanized into 3 separate companies- Parle Agro, Parle Products, and Parle Bisleri. Ever since then, the Parle brand has been growing in size and grandeur. After his return, owing to the shortage of engineers, the family itself started working on the plant set up by it. During this time, Mohanlal’s son, Narrotam went to Germany to gain expertise in modern confectionery techniques. Before embarking on this journey, Mohanlal had opened a tailoring shop, which also flourished however, his sons encouraged him to explore the space of confectionary. Interestingly, from this name, the brand got its legendary title – Parle. He established the first plant of biscuit production in his neighbourhood, at a place called Vile Parle, in Mumbai. He wanted to support the Swadeshi movement and revive the Indian heritage, which led him to kick-start a new business. The Parle factory was set up by Mohanlal Chauhan and his sons with just 12 employees. This article will discuss the growth trajectory of the brand in conjunction with different strategies used by it to become the market leader. It is specifically known for Parle-G biscuits, which almost every Indian loves to savour along with tea.
Since its inception in 1929, it has become an epitome of quality, nutrition, and innovation. Parle is an Indian brand, which has made deep inroads in confectionery, biscuits, and food products business.
